Insights. What actually moves the number.
Practical notes on SEO, paid media, e-commerce and UGC — a new article every week.
5 articles · 10 coming up
LatestAIIs AI Growing Your Business, or Slowly Shrinking It?AI can save your team hours or cost you customers without you noticing. What we see working, what we see backfiring, and how to stay on the right side.Read article 
GrowthFreelancer or Agency? Where Freelancers Hold Growing Businesses BackFreelancers are cheaper on paper and often brilliant at their craft. Here's where relying on them starts to slow a growing business down.Read 
GrowthWhat Tesla's Flying Roadster Teaches You About Your Own ProductTesla's new Roadster flipped in mid-air at its reveal. Strip away the spectacle and there are five useful lessons for anyone selling a product.Read 
GrowthWhat Is Growth Marketing?Growth marketing explained in plain terms: how it differs from traditional marketing, and how to tell if your business needs it.Read 
SEOSEO vs PPC: Which to Start WithSEO builds traffic that keeps paying; PPC buys results now. Here is how to decide which one your business should start with.Read Free auditRather we look at your numbers?Tell us your goal. We'll audit your channels and tracking and send a 90-day plan.Get a free audit Suggest a topicWant us to write about something?Send us the question you keep asking about SEO, ads or e-commerce. We answer the best ones here.Send a topic Coming up on the blog
One new article a week, from our content plan.
- SEO01How Much Does SEO Cost in India?What drives the price of SEO, and how to tell a fair quote from a cheap one.Coming soon
- E-commerce02Shopify SEO Checklist: 25 Fixes That Move RankingsDuplicate URLs, collections, schema and speed — the fixes that matter most.Coming soon
- UGC03How to Write a UGC Brief (Free Template)Hooks, angles and shot lists that get creators to make ads that sell.Coming soon
- UGC04UGC Agency vs UGC Platform: Which Fits Your Brand?When a self-serve platform is enough, and when you need a team to brief and edit.Coming soon
- PPC05What Is a Good ROAS for Ecommerce?Why the right return on ad spend depends on your margins, and how to work yours out.Coming soon
- SEO06GEO vs SEO: What Changes When AI Answers the QueryHow generative search changes what it takes to be found — and what stays the same.Coming soon
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